Fathi Ghabbash

MAGNETO

Brand Evolution & Digital Growth

Sector: Luxury Fashion
Role: Lead Brand & Digital Strategist
Key Metrics: +40% E-Commerce Sales Conversion
Execution: Re-engineered Web Architecture | Advanced SEO Authority

RADIANCE

Elevating Heritage: Luxury Branding & Spatial Design

Sector: Luxury Gold & Jewelry Retail
Role: Lead Brand Designer & Identity Architect
Scope of Work: Holistic Brand Identity | Logo Architecture
Retail Spatial Graphics & Signage | Social Commerce Assets
Corporate Brand Collaterals

RESORT

Mapping Destinations: Travel Branding & Experience Design

Sector: High-End Tourism & Luxury Travel Concierge
Role: Lead Brand Designer & Experience Architect
Scope of Work: Holistic Brand Identity | Heritage Typography & Identity Crests | Premium Travel Assets & Editorial Destination Catalogues

Vianto Design

Senior Brand Designer | Visual Strategist| AI CREATIVE DIRECTOR

I engineer robust design frameworks and high-end corporate communications. In my professional practice, I lead creative efforts to transform complex identity challenges into cohesive brand ecosystems. Beyond these core functions, I develop sophisticated visual infrastructures meant to drive sustainable global growth.

HYPE - Campaign Concepts

A series of high impact campaign visuals and cinematic motion content developed for HYPE Hydrate as a strategic visual systems showcase. This work was produced as a design exploration during a recruitment process, demonstrating how my visual methodology could elevate the brand’s identity. Leveraging an advanced workflow involving Midjourney, Adobe Firefly, Magnific, Higgsfield, and Seedance, I translated the brand’s energy into cohesive visual systems. This project showcases expertise in delivering premium branding across gym, retail, and digital formats. By focusing on high performance infrastructure, this work demonstrates how I transform complex challenges into bold, future ready assets.

Posters:

Videos:

I - Hype Fruit Orbit

II - Hype Max Energy

III - Hype On Moon

CRUST & CO. Visual Infrastructure for F&B

As a Senior Brand Designer and Visual Strategist, I architected the CRUST & CO. visual ecosystem to redefine premium culinary branding. Leveraging my expertise in AI driven workflows, utilizing Adobe Firefly, Magnific AI, and Higgsfield, I engineered Scalable Design Systems that transcend traditional production. This project applies a structural, foundational approach to brand building, where taste and texture are translated into Luxury Brand Architecture. By treating culinary assets as core visual infrastructure, I deliver optimized, multi channel frameworks designed for modern, high growth F&B enterprises.

Posters:

Videos:

CRUST & CO. BURGER

Case Studies

A curated showcase of scalable brand ecosystems and high-end design systems built to drive structural growth.

Client Testimonials

A highly flexible and smooth collaboration. He showed great commitment to revisions and was incredibly responsive. I am beyond satisfied with the final result.

Alaiban Tourism & Travel _UK

Exceptional creativity combined with a deep understanding of our vision. Delivered with speed, passion, and professionalism, consistently exceeding expectations across every project.

Faris Jewelry _Saudi Arabia

A masterclass in information architecture and institutional design. This case study perfectly transforms complex academic data and ministerial-grade layouts into a clean, flawless visual ecosystem.

King Saud University _Saudi Arabia

Let us Build Your Next Design System

Open for full-time leadership roles and strategic brand design opportunities. Let us collaborate to engineer your brand visual authority. +971501161712