Fathi Ghabbash | Elite Luxury Art Direction & Scalable Visual Systems | فتحي غباش | الإخراج الفني للهويات الفاخرة والأنظمة البصرية

Career Milestones

Senior Brand Designer | Visual Strategist | AI Creative Director | Vianto Design (Independent Consultancy)

Jan 2012 – Present | UAE & International

  • Institutional & Government Impact: Trusted consultant for Saudi governmental sectors, Rwad Al-Taheel Company, King Saud University, and University of Ha’il. Developed ministerial-grade annual reports and institutional identity systems.

 

  • Luxury & Jewelry (GCC): Engineered luxury brand ecosystems for Faris Jewelry, Soug Golden, Knwz Al-Mamlakah for Gold, Gold Land Jewellery, and Infinite Creativity 360, aligning brand narratives with high-net-worth consumer expectations.

 

  • Global Cultural Branding: Directed visual identities for internationally recognized artists and cultural brands in Portugal and Spain, including Katia Guerreiro and Sandra Carrasco, combining artistic direction with contemporary branding systems.

 

  • Infrastructure & Real Estate: Developed high-fidelity corporate profiles and strategic branding for Alqarsh Contracting, Technical Beacons, and Al Mushaiti Real Estate.

 

  • Digital & AI Integration: Orchestrated digital transformations for entities in USA, UK, and KSA, integrating AI workflows using Midjourney, Adobe Firefly, Magnific, Higgsfield, and Seedance to optimize production efficiency and brand consistency.

 

  • Sustainability Consulting: Developed visual frameworks and communication systems for Seeds for Resilience (Netherlands), an international environmental development entity.

 

  • AI Video Production: Engineered cinematic AI video pipelines using Midjourney, Adobe Firefly, Magnific, Higgsfield, and Seedance with Adobe Premiere Pro, delivering high-fidelity brand films and campaigns at production scale.

 

  • Performance Excellence: 500+ international projects. 300+ five-star reviews. 4 continents. One standard: execution clarity.