مجوهرات ذهبية فاخرة معروضة بشكل إبداعي فوق صخور بركانية داكنة وبلورات ثلجية، يبرز الشعار الذهبي لعلامة "فارس". Luxury gold necklaces creatively displayed on dark volcanic rocks and ice crystals, highlighting the golden logo of "Faris" jewelry.

Case Studies II

Faris Jewelry

Elevating Heritage: Luxury Branding & Spatial Design

Sector: Luxury Gold & Jewelry Retail
Role: Lead Brand Designer & Identity Architect
Scope of Work: Holistic Brand Identity | Logo Architecture | Retail Spatial Graphics & SignageSocial Commerce Assets | Corporate Brand Collaterals

1. The Challenge
Unifying Faris Jewelry’s 5 Saudi flagship branches under a single, cohesive visual language across all physical and digital touchpoints.

2. The Diagnosis
The issue was a fragmented brand architecture; built a unified system from the logo outward for all retail assets.

3. The Solution
Engineered a 360° brand ecosystem (2022–2024), unifying all 5 branches with a premium visual identity, retail architecture, and high-conversion GCC campaign strategies.

4. The Impact & Longevity

  • Market Impact: Scale-ready system unified 5 branches, reduced design dependency via a structured manual, and drove measurable sales growth.

 

  • Longevity & Review: Secured an uninterrupted 2-year partnership, praised by the client for exceptional creativity, speed, and professionalism.